The PR & Interview Prep Guide

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The musician’s guide to talking about yourself and your work.

From press kits to job applications to podcast interviews—learn how to represent yourself with poise and professionalism.

You’ve put in the hours. You’ve done the hard work. Now it’s time to tell your story—with confidence.

The truth is, your achievements won't speak for themselves. You need to know how to articulate your value, pitch your work to the right people, and show up prepared when opportunity knocks. Whether you're announcing a new concert series, applying for a teaching position, or being interviewed for a podcast, how you present yourself matters.

And the good news? It's a skill you can learn.

In this 37-page, magazine-style guide, you'll find everything you need to be your own PR representative and communicate professionally across every platform.

Inside, you'll discover how to:

Write and distribute a compelling press release
Prepare for press and podcast interviews with confidence
Build a professional press kit that works for you 24/7
Navigate the job application and interview process
Negotiate fair compensation for your work
Know exactly what to say (and when to say it)

You will get a PDF (7MB) file

A successful interview doesn’t just happen the day you sit down—it starts weeks before.

It takes preparation, research, and practice.

You need to know your story, understand your audience, and be ready to bridge the two with clarity and intention. You can’t just wing it. But you can prepare.

The PR & Interview Prep Guide walks you step-by-step through everything you need to know—from writing your first press release to confidently negotiating a job offer. With fill-in-the-blank templates, examples, and practical scripts and swipe copy, you'll know exactly what to do at every stage.

What's Inside

Written specifically for musicians navigating PR, press interviews, podcast appearances, and job applications
Including what to wear, how to handle nerves, body language basics, and how to redirect questions back to your key message
With formatting guidelines, an annotated example, common mistakes to avoid, and when/how to send it
So you know exactly what to include on your website's press page (and how to keep it updated)
Covering everything from research (1-2 weeks before) to day-of tech setup to post-interview promotion strategies
With specific product recommendations for microphones, webcams, and headphones at various price points—plus pro tips for looking and sounding your best
Including the 3 phases of every application (apply, interview, negotiate), what to research beforehand, and how to discuss compensation without underselling yourself
With guidance on how to answer them, plus questions you should ask at the end of the interview (includes editable Google Doc)
Including ready-to-customize email templates for pitching journalists, sending press releases, following up, thanking interviewers, and negotiating job offers

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Future Updates Included

When you purchase this guide, you'll receive complimentary access to any future updates or additions—at no extra cost.

FAQs

No. While the examples feature classical and jazz musicians, the strategies, templates, and advice apply to any musician preparing for interviews, working with media, or pursuing professional opportunities.
That's exactly why this guide exists. Self-promotion can feel awkward at first, but with preparation and practice, it gets easier. This guide gives you the language, structure, and confidence to talk about your work without feeling pushy or salesy.
Not at all. This guide is written for musicians who’ve never pitched themselves before and want to learn how to do it confidently and professionally.
If you're not satisfied with your purchase (for any reason), please reach out to me within 7 days and I'll work with you to make it right, even if that means a full refund. Please read the full Terms of Purchase here.