Marketing Metrics Template for Musicians

On Sale

$37.00

Added to cart

A simple way to track, measure, and analyze the marketing metrics that matter in your small business.

Marketing. Not everyone's favorite thing, especially if you're the creative type who would much prefer to just *make the things* and not actually have to talk about them.

But marketing? It's an essential component of the business side of what you do as a self-employed musician.

Here's the thing: We know what it's like to run a small business and try to stay on top of everything. Taking the time to study and interpret the data in your business often gets pushed to the back burner (especially if you don't consider yourself a "numbers person") because—let's face it—it feels like there's more important work to do.

That's why we designed this marketing metrics template—to help you track the data that matters as a self-employed musician and make strategic decisions in your business.

You will get the following files:

PDF (2MB)
MP4 (222MB)
PDF (3MB)

Track analytics & marketing data in your business with this plug-and-play marketing metrics template + walk-through video.

See the impact of your marketing efforts over time with three ways to study and analyze the data: monthly, quarterly, and annually
Create at-a-glance reports on website and email performance, social media reach and engagement, content marketing impact, sales metrics, and lead generation
Auto-generate quarterly summaries and chart growth over time
Monitor SEO rankings, track YouTube plays, podcast downloads, networking activities, and more in one convenient template
Customize the template to match the marketing efforts in your music career and business

Learn what marketing strategies work, measure growth, and make informed decisions as you build your music career and business.

What's Included

This template includes five spreadsheets that are yours to edit and customize as needed for your business. Here's what you'll find inside:
- Google Sheets file (with an option to download to Microsoft Excel or Numbers)
- An annual summary
- Four quarterly summary pages
- Sections to track website + email analytics, social media reach, content marketing engagement, sales, and lead generation
An over-the-shoulder tutorial to help you set up, use, and customize this marketing metrics template for your business.
Instant access to a 12-page PDF resource guide with advice on why metrics matter and which metrics to track in your business, tips on how to get the most out of this template, and a ready-to-use/download Google Drive link.
An easy-to-reference, 1-page list of eight key conversion rates to know and use in your business.
A copy of my Marketing Playbook featuring:
- A 5-step marketing plan for musicians
- A one-page worksheet to help you identify who it’s for and what it’s for
- Four digital marketing channels
- 13 email opt-in ideas
- My favorite email marketing tools
- 21 content marketing ideas
- SEO best practices
- 7 ways to repurpose content
- Affiliate programs for musicians
- Real-life marketing examples from working musicians

FAQs

I created this marketing metrics template for any self-employed business owner. The categories and stats labels are fully customizable and can easily be tailored to you and your music career or business. I included some sample content to give you an idea of how to customize it.
Check your email! You'll receive a receipt for your purchase (save this for tax time!) and links to download the PDF file (with a Google Drive link) + tutorial video within a few minutes.
Sometimes it doesn't work out. I get it. If you're not satisfied with your purchase (for any reason), please reach out to me within 7 days and I'll work with you to make it right, even if that means a full refund. Please read the full Terms of Purchase here.
Yes, of course! I'd be happy to answer your question and assist you however I can. Please reach out to me at hello@musicianandcompany.com and I'll do my best to get back to you within one business day.

Start Today

Once you complete checkout, you'll get instant access to this digital resource. Look for a receipt and a link to access the file in your email inbox.

Secure Checkout

We know how risky it can be to buy things online. Know that your payment information is safe and secure with Stripe or PayPal checkout options.

Future Updates

When you purchase this digital product, enjoy complimentary access to any future updates we make to the resource at no extra cost to you.

Reviews

Write a Review

There are no reviews yet.

You have a vision for a unique, diversified portfolio career in music.

Marketing Metrics Template for Musicians

A simple way to track, measure, and analyze the marketing metrics that matter in your small business.

Track analytics & marketing data in your business with this plug-and-play marketing metrics template + walk-through video.

Learn what marketing strategies work, measure growth, and make informed decisions as you build your music career and business.

What's Included