Marketing Metrics Template for Musicians

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$37.00

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Track analytics & marketing data in your business with this plug-and-play marketing metrics template + walk-through video.

Learn what marketing strategies work, measure growth, and see the impact of your marketing efforts over time with this customizable marketing metrics template. Monitor SEO rankings, track YouTube plays, podcast downloads, networking activities, and more—all in one convenient template.

Key Features:

Three ways to measure: Make better, more informed decisions by analyzing monthly, quarterly, and annual data
At-a-glance reports: Measure website and email performance, social media reach and engagement, content marketing impact, sales metrics, and lead generation all in one place
Customizable: Easily update the template to match the marketing efforts in your music career and business

You will get the following files:

PDF (2MB)
MP4 (222MB)
PDF (3MB)

We know what it's like to run a small business and try to stay on top of everything.

Taking the time to study and interpret the data in your business often gets pushed to the back burner (especially if you don't consider yourself a "numbers person") because—let's face it—it feels like there's more important work to do.

We know marketing is not everyone's favorite thing, especially if you're the creative type who would much prefer to just make the things and not actually have to talk about them.

But marketing? It's an essential component of the business side of what you do as a self-employed musician. That's why we designed this Marketing Metrics Template. And we made it as simple as possible (it even auto-generates reports for you). It's an easy way to track, measure, and analyze the marketing metrics that matter in your small business so you can make strategic decisions and chart growth over time.

Start Today

Once you complete checkout, you'll get instant access to this digital resource. Look for a receipt and download link in your email inbox.

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Future Updates Included

When you purchase this guide, you'll receive complimentary access to any future updates or additions—at no extra cost.

Complimentary Access

This template is available to all students in the Musicpreneur Model.

What's Included

This template includes five spreadsheets that are yours to edit and customize as needed for your business. Here's what you'll find inside:
- Google Sheets file (with an option to download to Microsoft Excel or Numbers)
- An annual summary
- Four quarterly summary pages
- Sections to track website + email analytics, social media reach, content marketing engagement, sales, and lead generation
An over-the-shoulder tutorial to help you set up, use, and customize this marketing metrics template for your business.
Instant access to a 12-page PDF resource guide with advice on why metrics matter and which metrics to track in your business, tips on how to get the most out of this template, and a ready-to-use/download Google Drive link.
An easy-to-reference, 1-page list of eight key conversion rates to know and use in your business.
A copy of my Marketing Playbook featuring:
- A 5-step marketing plan for musicians
- A one-page worksheet to help you identify who it’s for and what it’s for
- Four digital marketing channels
- 13 email opt-in ideas
- My favorite email marketing tools
- 21 content marketing ideas
- SEO best practices
- 7 ways to repurpose content
- Affiliate programs for musicians
- Real-life marketing examples from working musicians

Here's how it works:

When you purchase this template, you’ll get a PDF guide, walk-through video, and a ready-to-use Google Sheets link (look for a link to access everything in your inbox).

Make a Copy

Make a copy of the template to save to your Google Drive. This will give you edit access.

Edit & Customize

You can start customizing right away. Choose what metrics you want to track and start entering data. Start with the basics (website users and pageviews, top 5 keywords, email marketing stats, and social media followers and engagement) and build from there.

P.S. You can always go back and access the original template in the future by clicking on the link in the PDF guide.

FAQs

I created this marketing metrics template for any self-employed business owner. The categories and stats labels are fully customizable and can easily be tailored to you and your music career or business. I included some sample content to give you an idea of how to customize it.
Check your email! You'll receive a receipt for your purchase (save this for tax time!) and links to download the PDF file (with a Google Drive link) + tutorial video within a few minutes.
Sometimes it doesn't work out. I get it. If you're not satisfied with your purchase (for any reason), please reach out to me within 7 days and I'll work with you to make it right, even if that means a full refund. Please read the full Terms of Purchase here.
Yes, of course! I'd be happy to answer your question and assist you however I can. Please reach out to me at hello@musicianandcompany.com and I'll do my best to get back to you within one business day.